Twitter And Facebook are not just for friends to be social and play anymore. Business are now using these social media tools to benefit their companies.
They use their Twitter account to have fun with customers and give links to other sites. They use their Facebook page to advertise sales and give general info about their store. On Facebook you can like the page to get updates on special events and deals too. The Facebook page also gives links to sites for customer service and specialties like wedding or baby registry.
Another example of business use of these social medias is Cisco. They also have a Twitter account https://twitter.com/CiscoSystems and Facebook page https://www.facebook.com/Cisco?fref=ts.
Cisco uses twitter a little differently than Target does. They have several accounts that they use for different purposes. One is used for general info and then another is used for technical support. Another one is even used to help with and promote their certifications. Facebook is a site they use to answer questions about their technology and advertise meetings and new technology.
Two different companies promoting two different types of product. But both can use social media to inform and assist their customers in any area that is needed.
